The Fast and The Curvaceous.
WARNING: CURVES AHEAD.
"Nike recognises that women are stronger, bolder and more outspoken than ever. In today's world, sport is no longer something that she does, it's who she is. The days where we have to add 'female' before 'athlete' are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes' diversity, from ethnicity to body shape."
A big round of applause as Nike releases a plus size element to their already dominating brand. People across the globe are congratulating Nike for embracing the woman physique and opening up a line that presents only prosperous opportunities in sports fashion.
Finally a brand that is grasping feminism and doing it right. Not only has Nike plugged into this market but they’ve developed a line that specifically takes into account the different body shapes, weights and proportions, The other bonus? Its not ugly! More often than not plus size takes on the style as a bit of a “meh.” But excuse me, when did curves become boring?
Exercise gear has always had this touchy vibe surrounding it, as someone with chunky dunk thighs I prefer to pass on the tights unless I'm cloaked in a baggy sports tee. I know I want to work out if I feel I look good, so thanks Nike for possibly making on of the most motivational movements for woman.
As a dominating brand in the sporting community it’ll be compelling to see where this takes other athletic wear in the future.